Edstart is all about giving children the best possible start in life, through movement, mindset, and moments that matter. They’re not just helping kids play sport. They’re building strong foundations – the kind that support better wellbeing, confidence, and self-belief now and in later life. But despite the impact they were making on the ground, their brand wasn’t doing them justice. It looked and sounded like everyone else – generic, inconsistent, and forgettable. That’s where we came in.
A brand rebuilt to move
We partnered with Edstart to create a brand that could match their energy, and power their ambition. We built a brand from the inside out: clear strategy, distinctive messaging, a joyful visual identity, and a bold new narrative grounded in strong foundations. Because sport, dance and movement aren’t just hobbies – they’re lifelong passions. And Edstart exists to give kids the mindset and skills to carry that passion with them, wherever they go. It all laddered up to a simple, powerful truth – Every child deserves an Edstart.
From overlooked to standout
When we first met the Edstart team, they were already doing amazing work across UK schools. But their brand was holding them back.
> Their messaging was more service list than story.
> Their visual identity was safe, not standout.
> Their website wasn’t converting interest into action.
> And they were getting lost in a sea of samey competitors.
So we started by asking questions. Listening closely. And getting clear on what made them truly different. What we found? This wasn’t just a coaching business. It was a movement. One that deserved to be seen and remembered.
Visual identity
We created a vibrant, energetic look full of colour, motion and positivity. One that feels just as alive as the kids they coach. From lesson plans to social posts, every asset now feels part of one cohesive, characterful system.
Tone of voice
We replaced common phrases with sporty language to inspire action and reflect who they are and invite audiences into their world.
Website
We rebuilt their website to be clear, easy to navigate, and designed to convert with dedicated journeys for parents, schools and franchisees.
Growth, confidence, and clarity
Since launching the new brand, Edstart has experienced real, measurable transformation.
> Franchise growth: from 7 areas to 24 – a 240% increase
> Surge in enquiries from schools and parents
> Franchisees are more confident and proud to represent the brand
> Expansion into new territories
> Clarity of purpose across the entire team
Why it matters
When your brand reflects your purpose, amazing things can happen. For Edstart, that meant growth, recognition and renewed energy – all fuelled by a clear story, a bold look, and a belief in giving children the best start in life.What started as a local coaching brand is now a recognised name in youth wellbeing. Trusted by schools, loved by parents, and embraced by communities.
