EDSTART SPORTS COACHING

Inspiring the next generation at a young age, helping to build strong foundations for later life. Nurturing and developing fitness, social skills, and positivity in every child, encouraging them every step of the way through sport – every child deserves an opportunity to play. Just like playing on the pitch or dancing freely, it was important for the branding to feel exciting and energetic. Targeting children, parents and schools, with everything underpinned by Edstart’s belief in strong foundations. Along the way we developed a new art direction style, as well as an exciting and energetic brand that’s ahead of the game. This vibrant identity was applied to a new website, a range of promotional materials and developing a social media presence. Reflecting their passion and expertise in sports coaching, with a tone of voice that supports the company’s core idea of how ‘Every child deserves an Edstart.’